Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Various people associate off-page SEO with link building however it is not just that. In general, off Page SEO needs to do with promotion techniques. Beyond website design for the reason of ranking a website higher in the search results.
Why is Off-Page SEO important?
Search
engines have been making progress toward an extensive period of time to make
sense of how to give back the best results to the searcher.
Off page SEO
provide them a good sign on how the World (different sites and users) see the
specific site. A website that is useful probably have references (links) from
different sites; it will most likely have mentions on social media (tweets,
Facebook likes, Pins, Google+ etc.) and it will probably be bookmarked and
shared among groups of like-minded users.
Off page SEO technique
LINK BUILDING
It is the
most common method in Off page for getting external links to the websites.
While making clicks from another website to our website, it means that Google
will treat our site with more confidence and that type of externals will help
our site to gain authority to our website. While building backlinks we can
increase crawl rate of websites thus traffic also increases to attain better
page rank.
All
available back links are not perfect for building external links. It is better
to make a link from a high authority website rather than making a bunch of
links from low quality websites.
There are different ways that can be used for link building in Off-page Optimization:
l Directory submission: Submit content to standard directory
submission sites under appropriate category for quality backlinks to your
website.
l Forum posting: It is a smart way to gain publicity
and drive good traffic along with quality backlinks from online discussion
boards.
l Blog posting: It is a quick and effective mode of
website promotion by backlink creation. Prepare unique and keyword optimized
content with good incoming links to your website and submit it to leading blog
submission websites.
l Article submission: Write informative articles related
to product and services with good quality backlinks to your websites. Optimize
it properly before submission.
l Press release submission: Submit press releases in sites
increment page rank. It also enhances online visibility of the website.
l Search engine submission: submit your websites manually to
major search engines like Google, Bing etc. to get indexed properly.
l RSS submission: Submit website in RSS format to RSS
engines. It helps in quick indexing of the website and allows to generate free
natural backlinks fo the website.
l Classified submission: It is an effective and faster way of
marketing. Most of the people use to search classified ads for what they want.
l Video Submission: Submitting the video to popular
sites like YouTube, vimeo etc. increase popularity and also provide quality
incoming link to your website. Also help to drive relevant traffic to website.
l Blog commenting: It increase exposure, build links to
your webpage, bring good traffic to your page.
Submitting
optimized PDF and PPT submission to relevant sites can also help to create
incoming links to the website.
l Guest posting: It is also useful in natural link
building for your webpage. Guest posting is similar to writing blog or article.
The only difference is that it include some content or link of other websites.
It is done to gain popularity, drive targeted crowd to website, and obviously
for link building.
l Social media: It is very important to maintain
social profile properly. It is also a form of link building. Most of the links
we get from social media are no follow links but worth for gaining ranking
factor and help to boost SEO.
l Social bookmarking: it is a good way to drive traffic to
your website. Depending on your niche find out your best websites to promote
your content. Delicious, Reddit, Stumbleupon, Digg, Diigo, Scoop are some of
the best sites for this purpose.
These all
are the basic techniques of Off Page SEO. Now a days; SEO, both Off-page and
On-page methods are important. Try to use SEO in an ethical way.
Thanks for posting. It's easier to think of off-page SEO as simple marketing
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