Effective Keyword Research That Help You To Find The Best Keyword

Effective keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. But choosing suitable keywords is an art. It includes figuring out what the people are looking for, so that you can be in the right place, at the right time, with the right content...

How to do effective keyword research

Understanding the Value of a Keyword

Creating keywords does not consist of merely guessing which words that might be successful for a website. Recognizing the actual value of a keyword requires considerable knowledge about a website, developing hypotheses, testing, and repeating to make sure the keyword(s) are applicable. As a first step, here are a few questions to keep in mind when figuring out the value of a keyword:

1. Is the keyword relevant to your website and content?

2. Will online users find what they intended to look for when using the keyword(s)?

3. Will users be satisfied with what they find using the keywords?

4. Will this traffic results and accomplish the goals you intended to reach?

If the answer is YES to all of the questions above, it is time to find the keyword(s) in leading search engines.

Finding the Keyword in Leading Search Engines

A simple trick to finding the value of your established keyword(s) is discovering other websites or businesses that also rank for your chosen

keyword. This gives greater insight into the competition and understanding how easy or how difficult it is to rank for that specific keyword. Another thing to look out for is search advertisements. These ads are usually displayed on the top or right-hand side of organic results and usually indicate that a high-value keyword is being used, while multiple search ads indicate conversion keywords.

Success Rates

With that being said, it is imperative to know the demand for a keyword and/or phrase and the necessary effort that is mandatory to accomplish desired high rankings. For example, if high ranking companies are placed in the top 10 results for a keyword or phrase, it can be a challenge–and can even take years for new businesses that have just started out to rank high. Therefore, it is important to understand keyword difficulty and why specific keywords work better than others.

Three Ways to Find effective keyword research

With technology improving rapidly over time, search engines (such as Google) have focused on intent-based search. This type of search helps search engines figure out how to deliver the correct answer when an online user is looking for something very specific and clear-cut. Furthermore, instead of focusing on keyword phrases alone, results are now aiming towards online user’s intent and context. For example, someone could search for “Fast Food” and results would show fast food name brand restaurants such as McDonald’s and Jack In The Box. Or, results would be more specific with food such as burgers, fries, or keywords that most likely help the searcher find exactly what they are looking for. Here are three ways to figure out intent-based keywords to help get your business started.

Compiling Primary Keywords

Your primary keywords (or “foundational keywords”) should always match what your target phrase is as they give meaning and structure to the content of your business and website. One suggestion to follow to find foundational keywords is by understanding what phrases your clients or online users would commonly use to find your business online.

Auto-Suggest is Your Friend

Many major search engines typically have auto-suggest once you start entering a few characters into the search bar. By using auto-suggest, this can help select keywords to target. The suggestions that are listed could be possible keywords or phrases you might have neglected to use that are actually commonly utilized by online users.

Prioritizing Excellent Keywords

To measure the success of a keyword will come down to four prevalent factors:

l  Volume: regarding the amount of searches on a monthly basis

l  Keyword difficulty

l  Cost-per-click: shows what the value of a keyword is and also displays what advertisers are willing to spend

l  Competitive density: if the density is low, a customer retention strategy is created to develop closer relationships with customers and/or online users. If the density is high, a customer acquisition strategy is created to accentuate more innovation.

Why need effective keyword research

Effective keyword research Uncovers Hidden Opportunities

Opportunities arise partly due to the sheer number of terms turned up by good keyword research. There are also usually a few unanticipated keywords that turn into real "gems." These typically occur because they receive significant traffic and there is little competition. The result is that keyword research increases the return on your web marketing investment.

Effective keyword research Saves Money

Good keyword research doesn't just consist of a list of terms, it also includes traffic and competitive estimates for each keyword that allow you to most effectively allocate resources. You can focus time and money on SEO for the keywords that have enough traffic and only a few competing sites rather than trying for top ranking among 200,000 other sites competing on the same phrase. Likewise, competitive bid information can influence your keyword advertising spending, both how much and where. Keyword research also uncovers negative keywords that can generate huge savings for keyword advertising campaigns.

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Tools of the Trade

Keyword research tools are as close as your web browser. Virtually any information source for your industry or that of your customers provides candidate keywords. Other specialized tools help you "branch out" from known keywords to related ones, suggesting that people who search on "running shoes" may also search for "knee pain".

Some common keyword research tools include:

l  Industry web portals, blogs, e-zines, etc.

l  Competitors' web sites

l  Google AdWords' Keyword Planner

l  Bing Keyword Research

l  Trellian's Keyword Discovery