What is SEO & why it’s important for any business ?

Do you know Search engine optimization (SEO) is one of the most important tools for your internet business, Digital Marketing, Affiliate Marketing, Online business and etc.

What is SEO?

Search engine optimization (SEO) in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus develop their search engine rankings.

In addition, it is a good way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

What are the main step of the Search Engine Optimization process?

There are two main step of the Search Engine Optimization process:

  

   1.on-site SEO

   2.off-site SEO

On-site SEO: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, we highly recommend reading Rand Fishkin's A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.

Off-site SEO: Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

 why is SEO important

 1. Optimal User Experience

Search engine optimization is ultimately about supplying the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are satisfy. A satisfy visitor will become a returning visitor.

2.Generates Traffic

Generating website traffic is also one of the most several things, but is the most integral part of running the business. Herein you will realize as to why SEO is important for business. Although traffic is not going to make any money, I agree. but then you need to adjust the traffic in the right direction and make it work for your business. Similar you want people to buy your product and service but then to do that you will have to optimize your content, images and videos and work it in a way that Google would deviate the traffic/visitor to your website and eventually people will buy those products and services.

When you build a virtual image and now with SEO you also have traffic running your way then your product will be able to generate leads. People coming to your site are qualified leads and will definitely want to buy a product that you are trying to sell so if you reach them well he or she will buy the product for sure. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

3.Cost-effective way of marketing

SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. This would also signify rapid growth through organic traffic that is going to be beneficial for your company and you’ll be able to achieve your goals in the desired form and manner. This is how SEO helps business in the right way.

4.Search engines grabbing more market share

– Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

5.Higher brand credibility – people trust Google

People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. The further back you are in rankings on Google the more people are skeptical about your website.

6.Staying Ahead of Competitors

SEO gives us the time and space to be ahead of our competitors and this means that you can either change your track or make a new track. Do something that your competitor isn’t already doing and you’ll find results very soon. Also, there is a possibility that your competitors are not already doing the optimization. Therefore, you can pull your socks up and start working on it.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.